Where should I go to be able to learn Search engine optimisation today

When I started out learning Search engine optimisation, forums and IM conversations were the "textbooks" we used to study Website marketing. But that was a decade ago and we were a much smaller community then and the info was far more consolidated. Gems were easier to discover, was a bit easier to identify and it was a bit easier to find who understood their shit and make friends to talk about all of your newly found know-how and experimentation with. and today’s variation of "social media" were non-existent also it was more difficult for individuals who couldn’t earn their keep to be given a public platform to spout theory rather than experience.

Currently, individuals entering the business typically ask me where they should start studying, feeling daunted by the amount of data and their inability to determine the wheat from the chaff. Below you’ll find a couple of suggestions for someone new to organic Web marketing , so they can learn Search engine optimisation while keeping away from as much bogus information and red herrings as feasible.

SEO Training
There are many good suggestions of free Search engine optimization training available on the internet. One particular web-site I often look at is http://SEOSimpleTraining.com. They give a six-step manual to SEO for free.

Search engine optimization conferences

Conferences are a fun way to learn Search engine optimization, however, not necessarily in the manner you’d traditionally think. Sure, the sessions might be informative and web-site clinics can give you particular info for your own web site, but a majority of of the finest knowledge you’ll find will be in the bars after the sessions of conferences like SMX, PubCon, SES and much more. Here you can mix with folks who've been in the trenches of this industry for a long time. Don’t be shy, walk up to somebody you want to speak to and offer to buy them a beer. I can assure you, no old school Search engine optimization turns down a free beer.

You can study SEO all you want, but at the end of the day, all you learn is pointless unless you actually try out what you’ve learned. Never take something as gospel, (even from me). Always put everyone’s hypotheses to the test. If you need to produce a few "play" websites, do so. But test everything you’re advised and come to your own findings.

And do not STOP studying. Even after a decade, I learn new things all the time and am constantly evaluating them to form my own viewpoints and expand on the experience and ideas of other folks. The day you think you understand all there is about SEO is the day you get it wrong AS an Search engine optimisation expert.